Things like this new video from Will.I.Am happen when artists and politics meet. I always think it’s interesting when celebrities try to leverage their fame to get something done.
Why should we listen any more to Oprah than we listen to the guy down the street? What do celebrities know about politics? Since when are they experts? Their voice is as important as the other guys, but not more important. We tend to take what they say with more authority, and I’m not sure why.
By the way, interesting use of the Spanish language and Latin celebrities. Their vote will be important in this election.
On the other hand, the video is great. I love how they are using new media to distribute messages to people. I like the initiative shown and the creativity. This kind of stuff needs to be happening. It appeals to voters and to the next generation. I think it will also have an impact in the election.