Timing is Everything
I got this email on Friday from Krispy Kreme in Mexico. It really goes to prove the differences in how Americans think about time and how Mexicans think about time.
The purpose of the email was to promote their “new” Christmas doughnuts. However, they sent the email the day after Christmas, and these doughnut styles have been in the stores for weeks now.
Latin American cultures do not think about time like we think about time in the United States. They are not time oriented, nor do they plan very far in advance. I’m generalizing here, but I have observed that, in Mexico, people are much more important than events.
The person who sent this email was probably busy with Christmas parties with friends and didn’t get around to sending the Merry Christmas email until after Christmas.
Either that, or they are really early for next year.